In Conversation with Roxy Jacenko

I seriously suffer from FOMO – Fear of Missing Out.

I especially suffer from FOMO when I know there is a great event coming up. So when I found out about Roxy’s ‘In Conversation’ workshop, there was no way I was lettng the distance from Melbourne to Sydney … or the fact that I had an exam the next day … stop me from attending!! No FOMO welcome here!

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Marketing Metrics!

Measuring the impact of a marketing campaign or activity can be a challenging process. Especially when we’re talking in intangible terms such as ‘enhanced brand awareness’, ‘strengthening customer value’ and ‘customer loyalty’.

However, in terms of digital marketing there are some great tools we can use to measure KPI’s and ROI (Key Performance Indicators and Return on Investment).

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