So, I’ve decided to keep blogging! But I’m going to branch out from digital marketing and talk about some other things I love too.

One of those loves is events: attending, organising and sometimes shameless insta-stalking. From my love for events I have found another love, for event styling.

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Marketing Metrics!

Measuring the impact of a marketing campaign or activity can be a challenging process. Especially when we’re talking in intangible terms such as ‘enhanced brand awareness’, ‘strengthening customer value’ and ‘customer loyalty’.

However, in terms of digital marketing there are some great tools we can use to measure KPI’s and ROI (Key Performance Indicators and Return on Investment).

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