Every year the amount of brands jumping on the social media April Fool’s bandwagon seems to grow and grow. Here are my top 5 of 2015’s finest April Fool’s moments:
1. “Qantas” adds the letter ‘U’ to its name
It makes sense really..
2. Midori launches a melon-flavoured beer; Mandori
Just incase you can’t read the image, it’s for “Men who love their melons”
3. ASOS man-bun:
Asos provides the answers men are looking for!
(This one that I almost fell for… AdNews got me good)
“It uses sensors to capture vital signs and adopts elements of neuroscience to track users’ dream sequences. It can use the data to serve advertising based on dream content and subconscious triggers.”
5. The Big Vegemite!
My personal favourite.
Coming to Melbourne in 2016… not really, but they should definitely look into it.
The best part about this one is that Nine News Melbourne fell for the story and tweeted about it.
What a way to get the world talking about your brand! I loved scrolling through my feed today laughing at everyone’s comments and seeing the progression of “OMG” to “Wait a second, is this an April Fool’s joke?!”
I think that the more creative and almost-realistic they are in their pranks, brands are able to create a lot of value from these light-hearted posts in terms of brand awareness, recognition and recall. The posts today have all gained a lot of attention and a high level of engagement from the public, mostly from free advertising on social media platforms. The brands are the real winners today! And I was definitely a fool in some cases.
What do you think about brands taking part in April Fool’s pranks? And what pranks appeared in your social network feeds today?